• Internships, Research- Summer '19

    Brand Viacom
    Locations
    US-NY-New York
    ID
    2018-10254
    Company
    New Creative Mix Inc.
  • Overview

    *Please note: these departments primarily hire undergrads, though some departments hire Master's students. If you're a Master's student interested in research, please check out our Data Strategy/Data Science application. 

     

    Research analyzes and disseminates TV ratings, digital/social as well as consumer insights (information about consumer trends, attitudes and behaviors) to multiple teams throughout the company, including Programming, Production & Development, Marketing and Press departments. These teams use focus groups, surveys and other tools to provide qualitative and quantitative support in order to develop an understanding of each network's target audience.

     

    Areas of research include, but are not limited to:

    • Consumer Insights
    • Digital Analytics
    • Programming
    • Multiplatform Analytics
    • Strategic Insights

     

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