Digital Media (social) works to optimize media for all social platforms and help create buzz around new season launches. They draft editorial content, manage creation for our web and mobile applications and engage fans in the digital space. They are responsible for the digital presence of our shows.
Marketing & Partner Solutions (Ad Sales) is a leading innovative Ad Sales organization that delivers the advertising revenue across all Viacom cable TV networks using state of the art research, data, partner marketing, and sales strategy approaches. They work across all media platforms – TV, digital, social, experiential/live events, emerging platforms; and all audiences. Overall this department helps drive brand value, manages channel priorities, meets distribution opportunities, increases revenue and considers cross channel goals.
Marketing communicates the value of each network to viewers and the cable community in general. There are various areas within marketing that contribute to the overall impact of the networks' message.