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As a Digital/Social Intern, you will work to optimize media for all social platforms and help build buzz around new season launches, while maintaining the presence of our shows online. These teams draft editorial content, handle creation for our web and mobile applications and engage fans in the digital space. In addition, they create photo and video assets such as GIFS, infographics, memes and more. They also report insights via various social media analytical tools (e.g. Audience Insights, Twitter Analytics) which are key in gathering data.
As a Distribution & Business Development intern, you will help negotiate distribution agreements, maximize revenue and marketing opportunities from traditional (Comcast, DirecTV, Verizon FiOS, etc.), digital (Amazon, Hulu, etc.) and new media distribution channels while ensuring that fans can discover and engage with Viacom content on every available device and platform.
As a Marketing intern, you will communicate the value of each network to viewers and the cable communities. You will play an integral role in building and engaging customers, strategies, and campaigns. There are various areas within Marketing that contribute to the overall impact of the networks' message. These areas include Brand, Consumer, Digital/Social Media, Integrated and Partner.
- Consumer Marketing is responsible for all strategic planning and execution of on and off-channel campaigns. These teams are responsible for defining network objectives, targeting audiences, researching insights, and developing strategies. They facilitate the ideation and implementation of consumer facing events associated with each show, and work across departments to ensure a 360 marketing plan is working cohesively toward launch.
- Digital/Social Media Marketing develops and executes strategy for all major social media platforms (Facebook, Instagram, Twitter, etc.), and for network series and specials. Their main goal is to drive on-air tune in, boost show awareness, and cultivate consumer engagement.
- Integrated Marketing works with advertising partners to build co-branded marketing programs tied to their respective channels, events, and shows. Their work includes development of custom creative linear television, digital platforms, and cross-network campaigns to ensure Viacom reaches fans everywhere.
As an Ad Sales intern, you will support the organization that delivers leading advertising revenue across all Viacom cable TV networks using state of the art research, data and sales strategy approaches. They work across various media platforms – TV, digital, social, experiential/live events, emerging platforms. Overall this department helps drive brand value, manages channel priorities, meets distribution opportunities, increases revenue and considers cross channel goals.
As a Communications/Public Relations intern you will help communicate the company's strategic vision both externally and internally; and generate awareness of the channel, driving tune-in to our programming and enhancing the image of our brands through media outreach. You will connect with our audiences by telling compelling, consistent and profound stories that ultimately build brand advocacy.
You will draft press releases, pitch letters, tune-in alerts, programming notes, press strategies and more. You may also assist with talent press days, red carpet events and tentpoles.
*Please note: we do not offer production related internships (production, production management, post-production, talent/casting) in our NYC office.
Creative Development handles the creation of digital and linear projects from initial pitch to premiere. This could include scripted, unscripted series, specials, docs, as well as short form stunts. These teams work with writers, producers and show runners to create content that utilizes new storytelling formats and new production models.
Programming handles day-to-day scheduling of content on our networks; this includes short and long term planning of linear and multi-platform events, stunts and/or marathons. Aside from linear, the programming strategy team plans and schedules content on all platforms where our content can be found: apps, online, Video-On-Demand (VOD), Snapchat, etc. In addition, they handle the relationships with production companies that provide original and acquired content and ensure all content is delivered and ready for air.
*Please note: these departments primarily hire undergrads, though some departments hire Master's students. If you're a Master's student interested in research, please check out our Data application.
As a Research intern you will help analyze and disseminate for TV ratings, digital/social or consumer insights (i.e. consumer trends, attitudes and behaviors) to various teams throughout the company, including Programming, Production & Development, Marketing and Press departments. These teams use focus groups, surveys and other tools to provide qualitative and quantitative support in order to develop an understanding of each network's target audience.
Areas of research include, but are not limited to:
- Consumer Insights
- Digital Analytics
- Multiplatform Analytics
- Strategic Insights
*Please note: these departments primarily hire Master's Students. If you're an undergrad student interested in research, please check out our Research application.
As a Data Science intern, you will support teams responsible for all data science and analytic products that serve Viacom with the goal of placing the networks on the leading edge of advanced analytics in the entertainment industry. Through access to linear and digital data, these teams identify, develop and implement appropriate statistical and data mining analysis to address business challenges across the organization, as well as provide actionable insights with a clear impact on return on investment (ROI).
As a Data Strategy you will support various internal clients in making data-driven strategic decisions. This involves evaluating the effectiveness of previous branded campaigns and learning from the actions Viacom and our competitors have done in the past to craft better campaigns. These teams also help facilitate the acquisition of new data sources with various vendors and streamline data workflow across departments to elevate the utility of data. They use data at a campaign-level, audience-level and post-level to determine data-driven insights for future engagements.
Please note: these roles are for undergrad students. Our law internships for those enrolled in their JD are only available for the summer program.
As a Music& Media Licensing (MML) intern, you will support the team with negotiating costs and securing rights for music and other media used in programming. Music & Media Licensing research and review copyright ownership information, draft and prepare music licensing contracts for execution and analyze programming rights information for internal and external clients.
As a Standards& Practices intern, you will help oversee content for all original programming, live and filmed content and advertising, ensuring it meets the standards of each channel. The Standards team is also responsible for screening music videos weekly and meeting with the music and talent department to approve music videos that air on each respective channel. They ensure programming and advertising meets standards of good taste and community acceptability.